• Hypegeek
Branding for Hypegeek — which is dedicated to the curation of gaming culture. The wordmark evokes game developer brands from the 80s / 90s - And the HGU (HypeGeekUnit) mascot was inspired by mini portable gaming devices such as the Dreamcast VMU and the Sony Pocketstation, and exists to give the brand a playful and characterful personality.
In addition to the brand, a design system was generated in Figma for the Hypegeek team to utilise and ensure that the social media posts are reflective of and consistent with the brand.
